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Leave The Discomfort Behind, Go Unwrapped!

Background:  Starburst mini's are more convenient than other candies because they come unwrapped.  

Problem: People have tendency to be lazy and therefore prefer unwrapped candy. 

Solution:  Starburst mini's is a candy for those who prefer instant enjoyment, without the hassle of a wrapper. 

Concept:  People prefer instant enjoyment. 

PROCESS

Hover Over For Instant Enjoyment

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Starburst Minis Campaign (final 2.0 Lemo

PEEL

ME

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Starburst Minis Campaign (final 2.0 Oran

PEEL

ME

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Starburst Minis Campaign (final 2.0 Stra

PEEL

ME

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Art Direction + Copy: Corey Lightner & Liam Van Sickle