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Leave The Discomfort Behind, Go Unwrapped!
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Background: Starburst mini's are more convenient than other candies because they come unwrapped.
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Problem: People have tendency to be lazy and therefore prefer unwrapped candy.
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Solution: Starburst mini's is a candy for those who prefer instant enjoyment, without the hassle of a wrapper.
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Concept: People prefer instant enjoyment.
PEEL
ME
PEEL
ME
PEEL
ME
Art Direction + Copy: Corey Lightner & Liam Van Sickle
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