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Goal

Create a campaign for New Balance that's unique to the brand.

Problem 

What sets New Balance from its competitors? 

Concept 

People want to feel supported by others in their big moments.

Copywriter / Designer / Producer: Corey Lightner

NB1 | Serious Support
00:30
NB2 | Serious Support
00:30
NB3 | Serious Support
00:31
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