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DUAL VISIONS
Creative Producer
CREATIVE PRODUCER
SOCIAL STORYTELLER CREATIVE DIRECTOR
I turn ideas into clear creative systems, thoughtful production, and content people actually want to engage with.
Goal
Create a campaign for New Balance that's unique to the brand.
Problem
What sets New Balance from its competitors?
Concept
People want to feel supported by others in their big moments.
Copywriter / Designer / Producer: Corey Lightner
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